How to Maximize Event Income with Spiral Wishing Wells
With a little planning and some effective strategy, you can dramatically increase the total income at your event. The following suggestions include the most effective techniques gathered from many successful events over the years.
1) Send out advance notice encouraging people to bring all the coins from home…including the coins collecting in jars, on dressers, and under cushions (children love the adventure of hunting for coins). The average American home has over $50 worth of coins, and many people have more than that just waiting for the encouragement to donate it!
2) Get some prizes donated for “whoever brings the most coins”. One group got someone to put up a bicycle. Another reported a television set. Obviously, if you get those kinds of prizes, you can promote them ahead of time and motivate people to bring even more money. Some people borrow a coin-counting machine from a store for the event to make it easy to count the coins before they are put into the Well.
3) During the event, encourage the person with the microphone to remind people to have fun tossing coins into the Spiral Wishing Well every few minutes.
4) Have someone available to “prime” the Well by dropping in quarters whenever there is a lull in the action. Demonstrating quarters will promote quarters. But don’t make the mistake of handing coins to the kids. Let their parents do that!
5) Encourage the “Test Your Skill” game of tossing in coins without using the ramps. A “demonstrator” person can show people how to do it, and then they will experiment with their own coins.
6) Offer a couple dollars worth of coins for a $1 donation. In other words, scoop out a cup of coins from inside the Well in exchange for a $1 bill dropped into the Well. You just keep recycling the coins while adding dollar bills to the total. We’ve done this at events where we have brought in $100 to $300 worth of bills in one hour.
7) Give away mini-well Vortx® toy banks for a “$25 or more donation”. People are having fun watching coins in the large Well, and it is a perfect time to offer the toy. As a piggy bank, it encourages saving money, and makes a great birthday or Christmas gift. But it also demonstrates science and makes a great show-and-tell item for school. They sell at retail for $25 plus $10 shipping from the manufacturer, so offering them for a “$25 or more donation” is a great deal for those attending your event. Your cost is $15, so you can multiply your event income dramatically with this option. Click here to read more about this extraordinary bonus income.
8) If you offer the toy banks, be sure to have some young children “demonstrating” the toys, especially the “coin limbo” game and high-speed spinning. For more information about the toys, go to www.spiralwishingwells.com/toy.
9) For several other examples of what people have done at promoted events with great success, including how the current one-day record was set, please visit www.spiralwishingwells.com/prices/promotions.html.
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